How to Use MSRP When Shopping for Your Toyota Land Cruiser

Start comparing new cars, and you will see the term MSRP thrown all over the place. Although you may know that it stands for Manufacturer’s Suggested Retail Price, this won’t necessarily mean a lot to you without some research. It is important to understand the MSRP when shopping for your Toyota Land Cruiser so you know what it means and how to better compare this Toyota SUV to the competition.

Understanding MSRP

As mentioned, the MSRP means the Manufacturer’s Suggested Retail Price. In other words, this is the price that the manufacturer, in this case Toyota, suggests your Manassas dealership charges for the Land Cruiser or any other vehicle. Some people may call the MSRP the dollar amount or retail price. For an easy comparison, you can think of it as a price tag like you would see in a store.

Important Notes

The MSRP of the Land Cruiser and other models is actually a little more complicated than this, however. Your dealership doesn’t have to ask for the MSRP for the Land Cruiser; it can ask for more or less. It may use a market adjustment if the Land Cruiser is selling very well and managers feel that they can make more money. They may also charge a lower amount to help drive sales. Keep in mind that the MSRP for the Land Cruiser is different than its base price. The base price is the standard model without any options and without the destination charge. The MSRP, on the other hand, already includes the destination charge and any options that have been added. In the case of the Land Cruiser, however, there are very few options since almost everything comes standard. As such, most Toyota Land Cruisers will only have a slightly higher MSRP than the base price.

Because the MSRP doesn’t already include the destination charge, many comparison websites will add it in when making calculations. If so, they will make a note that the figure includes this charge. This makes comparison easier since each automaker charges a slightly different destination charge.

Land Cruiser’s MSRP vs. the Competition

With this knowledge, you can use the MSRP of the Toyota Land Cruiser to see how much more affordable it is than the competition. The 2016 Land Cruiser has a starting MSRP with destination charge of $84,820*. While this is a high number for a Toyota, you have to consider that the Land Cruiser has every feature you could possibly want, including many that you would only expect from a premium vehicle. Even with those features, the Land Cruiser is priced lower than the competition. The MSRP with destination charge for the Escalade and Range Rover are both higher, at $85,140 and $85,945, respectively*.

The team at Miller Toyota can give you more information on the Toyota Land Cruiser and its pricing. Visit us today to start driving your own Toyota premium SUV around Manassas, Virginia.

*MSRP (Manufacturer’s Suggested Retail Price) excludes tax, license, registration, and options. A delivery, processing, and handling fee may be charged separately. Dealer prices may vary.

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